Can Beverage Brands Reclaim Happy Hour?Whether consumers call it happy hour, an “apéro”, or an after-work drink, the end of the workday is a popular moment of consumption around…Feb 25, 2021Feb 25, 2021
We really miss sports right nowI think I am becoming a Doosan Bears fan. Six months ago, I wasn’t sure what a Doosan Bear was but now I find myself flipping to ESPN2…May 29, 20201May 29, 20201
The Hard Seltzer Revolution: What’s Driving the Ready to Drink BoomOver the last year, it’s been nearly impossible to ignore the rising popularity of hard seltzers. Our research team looked into this trend.Jan 13, 2020Jan 13, 2020
What do you do when the customer isn’t right?This morning, I joined a company all-hands meeting that Linkfluence holds regularly. With eight offices across five timezones, I value the…Nov 8, 2019Nov 8, 2019
Lessons from Meetup’s payment crisisThis past week, Meetup was in the spotlight after subtly announcing a plan to charge attendees two dollars per event RSVP. I covered this…Oct 19, 2019Oct 19, 2019
Trick-or-Trend: The Top Halloween Costume Ideas for 2019 (A Linkfluence Blog Post)Every October, brands and fans begin their annual Halloween discussions online. Last year, we saw online holiday chatter literally double…Sep 22, 2019Sep 22, 2019
My Job Got a New Job (Or Why I’m Excited for Linkfluence US)Life update time: this summer did not go as planned. In the spring, I decided to shake things up and I moved to a new apartment and…Oct 2, 2018Oct 2, 2018
Contact Center Survey Reveals How Leaders are Preparing for a Digital FutureDriving customer-centric service in the contact center environment is becoming easier with the sophisticated technology and plethora of…Mar 21, 2018Mar 21, 2018
What does the WhatsApp Business app announcement mean for your brand?The digital messaging world is abuzz with exciting news today: WhatsApp announced that they are launching Business Accounts. This…Jan 18, 2018Jan 18, 2018
The Impact of the General Data Protection Regulation (GDPR) in the Contact Center2018 is a big year for data protection. At Sparkcentral we’re investing in General Data Protection Regulation (GDPR) preparedness so that…Jan 16, 2018Jan 16, 2018